Video engagement event is being fired whenever a video on the website is played, paused or reaches 25%, 50%, 75% or 100% progression.

Parameters

video_action: play / pause / progress 25% / progress 50% / progress 75% / progress 100%
video_title: title of the video being played
video_platfrom: the platform that was used to deliver the content (ex: youtube or vimeo)

Utilization

See which of your videos trigger the most interest or create user groups upon interest.