Parameter wind_speed is part of our weather data stack that is added to all events. In order to receive weather data the user must approve to sharing his or her location by clicking the allow button on a browser popup.

Wind speed refers to the rate at which wind blows, typically measured in miles or kilometers per hour. 

Why is it useful?

Windy days may be selling better for some services and may not affect others. If you ever wondered if it makes sense to have a special offer for windy days, or you wanted to adjust your online advertising bidding to cater for weather differences then this data can help you to determine the magnitude of difference in sales for certain weather conditions,