Temperature is part of our weather data stack that is added to all events. In order to receive weather data the user must approve to sharing his or her location by clicking the allow button on a browser popup.

Temperature refers to the outside temperature at the time the event is happening, typically measured in Celsius or Fahrenheit. 

Why is it useful?

If you have ever wondered if your product is selling better or worse on warm sunny days or in winter cold then this metric can help you identify the difference rate and adjust your bids in your advertisiing platfroms to better distribute your marketing budgets.