Almost all websites are using marketing tools that are aiding their efforts, like Google Optimize, Optinmonster, Hotjar, Hubspot to name just a few of the most frequent ones. While you can install these outside of the ClientConscious tag if you want to, it is a lot more beneficial to do it from here. You only have to choose the platform that you wish to use, add the platform id into Pixel attributes and save. No need to care about loading order, triggers etc and adding these platfroms from here comes with some extra advantages compared to adding them through the regular GTM setup that we discuss below.

Custom event support

Many platfroms support their own set of custom events that provide data on their utilization. A/B testing tools provide events on the experiments that are loaded on the website, Optinmonster provides data on active Campaigns and conversions, chat widgets provide data on chat window open close and interaction – to take a few examples of those custom events. Marketing trechnologists are often times too busy to get an exhaustive list of all the events that are available, and there are often other priorities than getting all possible data. The good  news is that these events are also captured if you add these platfroms through ClientConscios. You will never again have to care about hunting down a list of supported events or installing them one by one.We have it handled for you.