Parameter snow_intensity is part of our weather data stack that is added to all events. In order to receive weather data the user must approve to sharing his or her location by clicking the allow button on a browser popup.

Snow intensity refers to the rate at which snow falls, typically measured in inches or millimeters per hour. 

Why is it useful?

If you ever wondered if your product is selling better or worse when it is snowing outside then this metric can help you identify the difference rate and adjust your bids in your advertisiing platfroms to better distribute budgets.