Web Experiment is a non-interaction event that is being fired for each A/B tests (experiments) that are active on the current page. All event parameters are received from the platform that delivers the experiment, so they are the very same that you see in the platform’s native statistics.

Parameters

experiment_id: the identifier of the loaded experiment
experiment_variant: the variuant of the given experiment
experiment_platform: the platform that was utilized to deliver the experiment (ex: Optimizely or Google Optimize)

Utilization

You can use this event to uncover various usage trends related to different versions of your website.