In the digital era all marketing agencies have to be knowledgeable about online marketing since it is a part of all of their clients’ marketing portfolio. Gathering website usage statistics, creating user profiles to understand user intent or making sense of all the collected data has never been more important than it is today.

Agencies may face difficulties when clients are asking them to extend the tracking setup on their website or to place new items aimed at measuring new campaigns for the following reasons:

– They do not have an in-house expert who can help out thus they have to rely on external partners and deal with their timeline too.
– They do have an in-house collegue but he or she is junior only and it takes time to solve tasks. For some tasks external help is needed.
– Having someone on the team who is really a GTM expert is not even feasible.
– Clients’ requests come in pieces: please add Google tracking to button A, then please also track button B in Meta, please add Meta to button A too.
– Every implementation takes considerable amount of time.

A simple solution to free up resources and create a new source of income

Now imagine if you could flip this all around and offer clients receiving data from all clicks on their website and delivering the solution the next day.

ClientConscious is a data collection platfrom that can be installed in an hour. Once it is enabled on the website it starts collecting data from all points of interaction and forwards this data to Google, Facebook, Pinterest, Twitter and all tracking platfforms. It It can be installed simply from Google Tag Manager so marketing technology specialists do not have to learn to use yet another tool. This kind of additional learning curve is eliminated to enable faster onboarding.

If we fast forward half a year, the benefits become obvious. Your client is faceing an A or B decision. Let’s say they are looking to do some cosmetics on their website and they want to know if the green or the blue button is converting better:
– If they did not have CleintConscious, the process involves asking IT or Martech to place some measurement code on both buttons, validate measurement, wait 3-4 months until minimum data threshold is met to do meaningful analyzis, (hopefully all data nedded to do the analyzis was included otherwise back to step 1), doing the actual analyzis.
– How this looks with ClientConscious? Grabbing the data, doing the analyzis, making the decision and moving on.

Having this kind of advantage in the longer run where you are eliminating 3-4 months of data collection periods for each of your decisions can make a maningful impact. What do you think is the current data collection coverage of your website now? Is it 20% – 30% – 50% as the result of all the hard work you put in all the previous years? With ClientConscious websites become 100% covered in an hour and all the maintainance work is eliminated which enables you to put your efforts and people’s expertise into other areas to help you or your clients to grow faster and stronger than the competition does.

As an additional bonus with CleintConscious you are able to run all clients’ or multiple websites’ measurement from 1 single GTM container which means plenty of time spared that was previously spent on logging in and out of accounts, looking for credentials, switching containers, the specialist giving himself some time to remember what the technical setup he is currently working with was or where he left off. Might not seem to be a huge thing at first but it can move forward a peace of mind and allow thougths to focus arounfd creative problem solving rather than doing the wood chopping work.