The foundation of digital marketing is data collection. The single most important thing that changed when we moved from offline to digital is that now we have access to data. We know who views what, what they are interested in and if they have purchased anything recently – provided we have the necessary tag setup on our website that enabled us to harvest these insights.
Having complete tag coverage on our websites is really rare – or has been rare up until now. By complete tag coverage I mean: tracking every possible click of the user that triggers an action on the website. Tagging up our website has been a process up until now spanning over multiple years. A tracking plan usually starts out with tracking page views and a couple buttons in Google like newsletter signup. Then we realize we also have add to cart buttons and login. We do have articles with read more buttons. Then we introduce Facebook and probably Bing half a year later. In Google we (probably) have everything, in Facebbok probably half, but the same event is being tracked with a different name and different attributes. Google gets “Read more button click” while Facebook receives “Show article button”. Does this sound familiar?
Streamlining a couple years work into 1 hour
Please meet ClientConscious. Instead of working 8 hrs a day for years ClientConscious will give you 100% tag coverage followong a 1 hour setup. The setup does not need to be extended to accomodate new pages on your website, but you can add new platforms any time in the matter of 10some minutes. Please see the main configuration area below:
You only have to set which platform you want to enable and add the pixel id (no matter if you use multiple ones per page). Then hit save in GTM and publish. ClientConscious will go and detect all clickable elements on your website when the page load up (so it is always up-to-date) and forward all relevant clicks into all configured tracking pixels.
How does this translate to business potential?
I’m glad you asked. If we fast forward half a year after installation the benefits become obvious. Say we are faceing an A or B decision. Let’s say we are looking to do some cosmetics on our website and we want to know if the green or the blue button is converting better:
– If we did not have CleintConscious, the process involves asking IT or Martech to place some measurement code on both buttons, validate measurement, wait 3-4 months until minimum data threshold is met to do meaningful analyzis, (hopefully all data nedded to do the analyzis was included otherwise back to step 1), doing the actual analyzis.
– How this looks with ClientConscious? Grabbing the data, doing the analyzis, making the decision and moving on.
Beyond click data
And we have additional good news for those who want to go one step beyond analyzing click data only. Most platforms you are working with come with their own custom events. To take a couple examples chat widgets share data on when a user has opened them or entered a message, Optinmonster shared campaign data. Usually Markerting technologists do not have the necessary time to go into the tool’s documents to read them end to end to be able to set up all relevant custom events. So the actual good news is: we do it on your behalf. All platforms that we support come with full support for their custom events that all arrive into all tracking platforms so that you have a 360 view on what is going on.
Want to learn more?
Read how we:
Reduce tracking errors to absolute minimium
Make statistics comperable across engine and design changes
Enable agencies to lay back and earn better with us