Being able to identify users and create user profiles is something that is unique to digital marketing and it is the very same something that enables it to be far more effective than traditional one. It enables all organizations to talk to their clients in the tone that they prefer: help to gather information for those who are in the searching phase and ease the purchase process for to those who are already determined.
What is different about how we identify users?
We leverage server side cookies to enable you to identify your users longer and to create rich user profiles. Contrary to other solutions out there you do not have to customize DNS settings or tweak any server side code. This all happens through your default implementation and enables you to have data looking back at years if you wish.
What does this technology have to offer?
User identification plays a crucial role in online marketing. Here are five important items it can help with:
- Personalized Marketing: Identifying users allows for tailored content and product recommendations, enhancing engagement and conversion rates.
- Targeted Advertising: Understanding user demographics and behavior enables you to create more effective, targeted ad campaigns that resonate with specific audience segments.
- Customer Segmentation: User identification helps in segmenting customers based on various criteria such as interests, purchase history, and engagement levels, facilitating more strategic marketing efforts.
- Enhanced User Experience: By knowing users’ preferences and behaviors, your business can optimize website or app experiences, leading to increased customer satisfaction and loyalty.
- Analytics and Performance Tracking: User identification enables detailed tracking of user interactions, providing valuable insights into campaign performance and areas for improvement.
Leveraging user identification effectively can significantly enhance online marketing strategies and outcomes.
Do you want to be able to identify users for a longer time but there was always showing stopping you from being able to do so? Give us a go and start accumulating valuable data from tomorrow.