In a perfect world all data sets were clean and free of errors but in reality we all make smaller or bigger mistakes from time to time when working with our measurement framework. These errors then all translate to different kinds of errors and skews within our data. If we make the error in a place where it only receives a couple hundred hits within a month and then we aggregate it into a bigger data set to do some analyzis, chances are we will not recignize the error in the short run and will continue working with the skewed data. Consiquently this all leads towards poorer understanding of users and their intent.

Is there something to be done that could ensure data quality?

While there are definitely tools out there that constantly health check your measurement, like dataTrue to take an example, they come with an additional cost, an additional learning curve and additional workload to set them up. A more effective step you could take is to generalize your measurement so that the same code runs everywhere where you want to track a click on a button. By doing this you could get rid of smaller errors that are going unnoticed under the radar since all parts of your tracking receives sufficient amount of traffic to be tested.

Out of the box solutions are more productive on the other hand than reworking what you have built over the years. CientConscious is an out of the box solution to ensure data quality, and it runs the same piece of code to track a click of a button on all websites where it is being utilized. On top of that it also has built-in error reporting and is being regularly tested to avoid all possible errors.

Is there any added benefit when using ClientConscious?

In addition to the rigorous measures to ensure data quality that can give peace of mind and a solid foundation to improve upon ClientConscious tracks all interaction points on your website following a 1hr setup. No amandments needed. You get all meaningful data on what users do on your website that you can then analyize to create segments or launch A/B tests. On top of that it comes with a solid naming convention that ensures data continuity when it comes to website design changes or technology switch.

If you want to focus on analyzing your data rather than looking for best ways to collect it, give ClientConscious a try and receive all your data after a blazing fast setup!